Zoho CRM Launches Autoresponders – Tips For Success

The power of automatically delivering an email message to a contact can not be underestimated. It can increase productivity, improve response rates (or rate of action taken) and much more. If you know you want to incorporate autoresponders into your operations what do you need to know? The Scenario Without Autoresponders When a prospect or…

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This is the most under rated feature of a CRM Solution

We love, love, love how technology and the CRM industry is evolving. More robust and complex features reign upon us at a frantic pace that enable greater improvements to how we work and how we achieve our goals. BUT, one of the original features is often over looked as one of the main drivers of…

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Small Business CRM: How To Develop A Customer Relationship Strategy

Every day we interact with those associated to our businesses. Sometimes without thinking about it. Other times as part of a sales, marketing, delivery and customer service strategy. When reviewing which Customer Relationship Management (CRM) solution to adopt or the one we are already using, it is important to remember that the tool is the…

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Podcast Interview: CRM Basics, Tips For Increasing Sales and More

In this appearance on the Amplified Expert Podcast, Alderbest Solutions President Michael Trow shares some serious insights into how small and expanding businesses can grow by leveraging CRM in line with the Alderbest principals of Manage, Market & Sell. Notes from the Podcast: More revenue is good. Let’s face it, when there is a constant flow of…

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Small Business CRM: An Enabled Customer Is An Empowered Customer

It is recognized that in today’s business world that buyers want partners that can drive results and, to help maximize the chances of success, we need to strive towards the Enabled Customer that is empowered to make a decision. The Enabled Customer “The journey toward sales growth starts and ends with our customers” – Mike…

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How To Segment Your CRM Data For More Effective Sales and Marketing

If you are unable to segment the data in your CRM to produce lists of contacts to aid your sales and marketing activity then you are not utilizing it to its full effect. Being a small business doesn’t mean you have to be small minded. It doesn’t mean you are not able to think big…

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Migrating From Highrise CRM

37 Signals, the company behind, Highrise CRM announced on February 5th 2014 that they will either sell the solution or make changes internally in how it is supported. Either way, Highrise CRM is not available to new customers right now and it is likely existing users will see a change in the level of service…

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Zoho CRM Leads – What Small Businesses Need To Know About The App

Finally, a secure and simple way for CRM users to capture contact information on their mobile device and sync it with their Zoho CRM. There are many apps out there that promise to deliver the function of scanning a business card and uploading the contact information to a database or other ‘place’ for further use.…

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Small Business CRM: How To Transform & Optimize Your Contact Data

Yawn. Data! We realize that your business is built around passion and helping others succeed through the products and/or services that you offer. The reality is that maintaining your contact data, keeping it clean, up to date and using it to cultivate relationships is important if you want to grow your business seamlessly. In this…

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Small Business CRM: Tips For Using CRM To Increase Sales

As CRM adoption becomes more natural, questions are still asked regarding usage. In 2012 it was reported 80% of implementations were seen as failures which is partially due to the technical background of those doing the implementation, when a commercial background is beneficial. For small business CRM, the knowledge is available for how to best…

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